Joe Sabah grew up wanting to be a bookkeeper so that he wouldn’t have to talk to people. But at the age of 27, Joe enrolled in the Dale Carnegie course and became inspired to begin speaking.
Now his accomplishments speak for themselves. Joe has served as the Regional Vice President of the American Motivational Association in California, Oregon and Colorado. He has booked speakers such as Zig Ziglar, Dr. Norman Vincent Peale, Cavett Robert and Art Linkletter for his Sales Congresses. Joe has also served as Founding President of the Colorado Speakers Association – now a chapter of the National Speakers Association – along with two-and-a-half years as President of the Colorado Independent Publishers Association. Both groups honored him with lifetime membership. Joe co-authored the book How to Get the Job You Really Want and Get Employers to Call You and created the system How to Get on Radio Talk Shows All Across America Without Leaving Your Home or Office. His latest project is an e-book called Are You Singing the Song You Came to Sing that he provides free of charge.
Joe has probably helped more people launch their professional speaking careers than anyone else alive today. Legends like Mark Victor Hansen came through Joe’s course (which he has been teaching now for over 30 years) on their way up.
Below is an excerpt from my interview with someone who truly acts and thinks like someone half his age.
Q. What are the biggest mistakes you see new speakers make?
A. One mistake new speakers make is not speaking for free. They want to wait around until their talk is perfect, then get paid a lot for it. How will they ever know without putting it out there and getting feedback from a live audience? There really is no such thing as a ‘free talk’.
Another mistake is shying away from the phone. Successful speakers book themselves by getting on the telephone and calling prospects. As I always tell new speakers, “Speakers speak!”
Q. Is there anything else you want to share, anything I didn’t ask you that you think an aspiring speaker should know?
A. In the 1991 movie City Slickers Billie Crystal asked the old man, Jack Palance, “What is the secret?” Jack Palance looked at him and simply held up his index finger without commenting.
Find that one thing – whether a talk, writing a book, raising kids, feeding buffalo… I don’t care what it is – find that one thing you enjoy doing so much you will gladly do it for nothing. Then you will get good at it. Then people will start paying you for it.
Q. How has the internet helped you? Do you tap into social media (ie. Facebook, Twitter, LinkedIn, etc.), and how are you using it to be more successful?
A. I understood early the power of a contact manager with a strong database. Creating a database of over 2,000 people helped launch the Colorado Speakers Association and I kept it active for over 18 years. Now my business/personal database – with e-mail addresses – has been responsible for me filling my How to Speak for Fun and Profit seats twice a month. I am able to do this mainly through e-mail.
I am on Facebook, Twitter, and LinkedIn, but I find that personal calls and emails are much more effective. Another tool I use often is Meetup.com. It is easy for me. I put up a Meetup called “Speakers in Colorado” and in 13 months 243 people have joined. I think anything is easy once I choose to think that it is. Then I just adopt it and start using it. E-mail is so easy. I can set my e-mail to send out 3,000-5,000 e-mails in a couple of hours, all personalized. This system has worked to fill my seminars.
Learn more about what Joe is up to and sign up for his courses at: JoeSabah.com – Be sure to tell him Brian sent ya!
Regarding Joe’s youthful mindset… just check out the YouTube below! How many 80-somethings do you know who are putting out YouTube videos?