Dr. Jerry Teplitz

When Jerry Teplitz was an attorney in the early 1970’s, he was peer-pressured into taking a Hatha yoga class. His plan was to use his legal skills to prove to his friends that Hatha didn’t work. The only problem, it did. In fact, Jerry was so impressed that he went on to become a master teacher of yoga and later earned graduate degrees in wholistic health sciences. He also studied Shiatsu, a form of Japanese massage that he honed to cure headaches, migraines, and even hangovers in just minutes.

Jerry turned to a career in professional speaking in order to share what he had learned with the world. Dr. Teplitz has also been honored as a Certified Speaking Professional by the NSA and selected as Top Rated Speaker by the International Platform Association and. Most recently, he was chosen Best in Class Speaker by the Professional Convention Management Association. He is the author of four books, including Switched-On Living and Brain Gym for Business.

The excerpt below is from Finding Speaking Success, a collection of over 25 interviews with public speakers who have achieved a full time income from speaking.

Q. About how much time on average to you spend trying to get booked as a speaker, creating content, rehearsing the topic; versus time actually spent speaking/travelling?
A. I would say I probably spend 30-40% of my time getting booked, and another 30% running the office. In terms of creating content, I produce a monthly ezine and a weekly blog probably 10% of my time. I don’t spend much time rehearsing. If it’s a program that I don’t do often, maybe I will practice for a half an hour. But if it’s a program I do frequently, I spend the time setting up powerpoint, determining which slides are going to show and which won’t. Traveling is an interesting variable and hard to figure out, because I’m not on the road on a daily basis. I would guess that around 30% of my time is spent on the road speaking and traveling.
Q. What are you doing now in your speaking business you should have started doing sooner?
A. One thing we’re doing with our present clients, is reducing their fee, if they agree to send a letter recommending me to all of their sister associations, state and national. Then they give us a list of who they sent these letters to, with the name, address, and phone number of the association. We then follow up with those folks. This creates warm leads as oppose to cold calling.

We also work hard to customize our offerings to each particular niche or market. If you go on my website at Teplitz.com, you’ll see programs and keynotes for about 20 different industries. When you click on one, you can see what I have done specifically within that industry. When you build a niche in one industry and go deep, the benefit is you become very well known in that industry.

When you run across economic difficulties – like we are going through right now – you can end up well-known in an industry that’s not booking anybody. Having niches in multiple markets has allowed me to survived four recessions.

Attention readers! Got a question or comment for Dr. Teplitz? Just enter it into the comment below and we’ll route it to him for a response.

Also, you can find Jerry online:

Facebook: http://www.facebook.com/DrJerryTeplitz

LinkedIN: http://www.linkedin.com/in/teplitz

Twitter: http://twitter.com/JerryTeplitz

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