Chris Cox “She made a difference, and lived her life with heart, body and soul.”

Chris Cox

Chris Cox is the owner and Chief Learning Officer of Amplitude, a company focused on amplifying the results of leaders and teams. She and the Amplitude team provide high-impact training, facilitation and coaching services to some of the nation’s best and brightest companies and teams.

Chris is also the Vice President of Training and Development for Emergenetics International and one of two Emergenetics Master Trainers. As such, she is responsible for the certification of new associates and delivers advanced training to over 400 associates.

Chris holds an International MBA from the University of Nebraska and undergraduate degrees in business and psychology. She was recognized as Doane’s Outstanding Young Alumnus in 1991, and as the 2005 Outstanding Alumnus of the Reno-Sparks Chamber of Commerce Leadership Academy.

Prior to founding Amplitude, Chris created and served as Chief Learning Officer for the Saint Mary’s Learning Institute, a service of Saint Mary’s Health Network. She has more than 20 years of Human Resources experience, including Vice President of Human Resources for Saint Mary’s Health Network and Nebraska Methodist Health System in Omaha.

Chris is also a racecar driver who uses lessons from her sport in her speaking.

Below is an excerpt of our interview with Chris. The rest of her interview is featured in volume 1 of Finding Speaking Success: Mentoring Tips from the Masters, along with 25 other exclusive interviews with highly successful professional speakers.

Q. What percent of your week do you spend booking speaking engagements?
A. I don’t spend much time purely booking or selling. Much of my work is with repeat clients or through referrals from clients. I’m truly blessed to have a strong client base. I work about 55-60 hours a week. I spend between 10-15 hours per week in the exploratory and sales process. And 20-25 hours are spent creating the content for the work that I do. On average, I spend 30 hours per week delivering the content and traveling.

Q. What do you attribute your success to?
A. I think there are two factors: being willing to do the hard work, and doing what I love and feel passionate about. The hard work for me is in the preparation, it’s creating the presentation, the quality that sells itself the next time. It’s everything but the speech or the workshop itself.

What I see happening a lot in new speakers, is their inability to do the hard work leading up to the talk. I think people get enamored with being in front of an audience and think they can jump right into this line of work, but there’s so much work that goes on ahead of the presentation!


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